Eye Velvet Wide Awake
Matte Cream Shadow
Peachy matte cream shadow for a bright, well-slept look in seconds.
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How it works for you
Sheer matte lid tint with a diffused finish. The weightless mousse texture has a smoothing, lid-perfecting and long-lasting formula. Eye-enhancing colours range from watercolour tints and subtly smoky shadows to statement brights.
Eye Velvet is the perfect choice for one-step, super-simple, natural and flattering eye make-up for day or evening wear. If you find eyeshadow fussy or complicated, Eye Velvet is for you. No more need to carry round brushes, suffer cracked powders in your makeup bag, or remember complex application routines.
Eye Velvet is also perfect if you have trouble with powder eyeshadow or sensitive eyes as this is free of added chemical preservative and fragrance, and it won't drop or move.
Discover the eight new stunning colours available as part of the London Elements Collection, inspired by moments in London life and made in the heart of our capital.
How to apply
Apply across the lid or along the lashline with integral wand applicator. See selected shades in action in our video!
What people say
Elsa McAlonan wrote 24th June 2020 "Moves like a dream. Weightless mousse feels light and super smooth. Easy to apply. 5/5"
Stella Magazine - The Sunday Telegraph
Annabel Jones wrote 15th March 2020 "This weightless mousse takes two seconds to apply and comes in eight pretty spring shades."
Women's Fitness Magazine
Seen in Beauty Bag feature April 2020: "With a mousse-like texture and supersmooth coverage, this matte cream shadow glides on effortlessly."
Woman & Home Magazine
Fiona McKim wrote August 2020 "...smooth, mousse-like texture that's delicious to blend. One coat gives a semi-sheer hint of colour"
CYCLOPENTASILOXANE, HYDROGENATED POLYISOBUTENE, TALC, OCTYL DODECANOL, ISOSTEARYL ISOSTEARATE, TRIBEHENIN, CERA MICROCRISTALLINA (MICROCRYSTALLINE WAX), DISTEARDIMONIUM HECTORITE [+/- CI 77891 (TITANIUM DIOXIDE), CI 77288 (CHROMIUM OXIDE GREEN), CI 77289 (CHROMIUM HYDROXIDE GREEN), CI 73360 (RED 30 LAKE), CI 77007 (ULTRAMARINE), CI 77510 (FERRIC FERROCYANIDE), CI 77742 (MANGANESE VIOLET), CI 19140 (YELLOW 5 LAKE), CI 77491 (IRON OXIDE), CI 77492 (IRON OXIDE), CI 77499 (IRON OXIDE), CI 77002 (ALUMINIUM HYDROXIDE)]
MADE IN ENGLAND. 3G. FRAGRANCE-FREE.