Our Ingredients' Promise


We are proud to formulate and manufacture all of our skincare and most of our make-up in our London laboratory. We strive for innovation and excellence, fusing the best of nature with the latest proven developments in cosmetic science.  The result? Truly unique products that meet the exacting standards of professional make-up artists and which you won’t find anywhere else.

In formulating our range, we are guided by our principles and wish to share these with you in this Ingredients Policy. We have never tested on animals.

Sensitive Skin

We design our entire range with the needs of sensitive skin in mind and avoid most common irritants, however we do selectively use natural fragrance and certain chemical preservatives. We are free from parabens and methylisothiazolinone.

We only use pure distilled water, that is free from the chlorine and other impurities found in tap water.

Check out Fragrance-free and Preservative-free make-up options in the Shop By Edit section. 

If there is another ingredient troubling you, please contact our lab team to select the products most suitable for you. We can also reformulate our products without the offending ingredient, where possible. Please contact us for a bespoke quote.

If you would like to shop by ingredient but would also like detailed advice on colours and textures as well, book in for The Skin Clinic at our Chelsea studio.

If you have sensitivities but aren’t sure about the cause, we recommend a patch test.

Free From

Our products are free from:

  • Parabens
  • Sulphates (SLS/SLES)
  • Palm Oil
  • Denatured Alcohol
  • Phthalates
  • Plastic microbeads
  • Quaternary Ammonium Compounds
  • Methylisothiazolinone / Methylchloroisothiazolinone
  • Aluminium and compounds eg Aluminium Chlorhydrate
  • BHA (Butylated Hydroxyanisole)
  • BHT (Butylated Hydroxytoluene)
  • EDTA
  • Retinoids/Vitamin A/Retinyl Palmitate
  • Formaldehyde
  • Hydroquinone
  • Resorcinol
  • Toluene
  • Triclosan/Triclocarban

Chemical Sunscreens

Broad spectrum SPF (protection against UVA and UVB) is widely recommended by dermatologists to protect skin from photo-ageing. But some chemical SPF have been linked to hormone disruption and can aggravate sensitive skin. We use SPF selectively in only certain products so you can choose whether to use SPF or not.

We only use select chemical sunscreens for broad spectrum protection (Avobenzone, Amiloxate, Bemotrizinol) where are satisfied that the available research does not link them to hormone disruption or ecological degradation. We avoid Oxybenzone and Octinoxate, banned by the US State of Hawaii for damage to coral reefs.

Photo-stable mineral Nanoparticles (which range in size from 1 to 100 nanometers) are extremely small particles which have been synthetically engineered to be very tiny, or which are micronized versions of larger, naturally occurring particles. The smaller particle size can create effective sun protection without the ‘whitish’ sheen familiar to users of sunscreen. However, the environmental and health effects of these in the longer term are under-researched and so we do not use Nano Titanium Dioxide or Zinc Oxide.

SPF Titanium Dioxide to extend the time of efficacy while reducing the risk of skin sensitivity.

We do not use any chemical SPF in products which may be inhaled (aerosols and powders)

Focus on Select Ingredients

There are occasional concerns surrounding the following ingredients. Here we analyse the debate and demonstrate how we are satisfied about their safety.

Paraffin/Petrolatum. Along with Mineral Oil, Paraffin Wax and Microcrystalline Wax this is a by-product of petroleum distillation. Although this is a great option for sensitive skin, the risk factor is possible contamination with Polyaromatic Hydrocarbons (PAHs) which are linked to cancer. We have obtained regulatory certificates of analysis from our suppliers and are satisfied it is PAH-free.

Talc is used in some make-up. The two potential concerns regarding talc are 1) the risk of asbestos contamination and 2) the risk of small particles getting into the body through inhalation or genital use of talc-based body powder. We have obtained regulatory documentation from our suppliers that the Talc we use has been tested for and found free from asbestos and therefore believe Talc is safe to use topically on the skin of the face.

Preservatives. These chemicals are designed to keep skincare and makeup free from potentially harmful bacteria and fungi. However, they can occasionally aggravate sensitive skin and there are some concerns over the impacts of ingestion in the long-term.

We use preservatives where required to ensure safety in water-based formulations. Anhydrous/water-free formulas do not support bacterial or fungal growth, so products are safe for use without additional preservatives.

Please note we recommend you never share your cosmetics with others and dispose of the product within the time frame shown on the label (the open jar symbol represents months from opening to disposal).


The cosmetics industry has a responsibility to make headway towards environmental sustainability and we are trying to do our bit.


We are currently exploring a recycling scheme for our packaging and moving towards recyclable plastic or glass packaging where possible.

Our shipping parcels are 100% paper based and fully recyclable. We use bubble wrap only where potential product damage may result.

Our cellophane is made of cellulose not polyethylene and is therefore compostable.


Linear silicones like dimethicone are large stable molecules that have no concerns on human health. They improve skin texture and fill in wrinkles, with a smooth finish and are used selectively in some of our formulas. However they do not biodegrade, and we are currently working on reformulating our range to be silicone-free.


These have a harmful effect on aquatic life and, if ingested through a fish diet, on humans. None of our products contain plastic microbeads. We do not use plastic glitter, preferring mica. All the mica we use is synthetic, because of the human rights issues surrounding the mining of natural mica.


We have never tested our products on animals and do not retail in countries where animal testing is mandated by law.

All our Glycerine and Squalane is vegetable-derived. As of Autumn 2019 all products are also now Carmine-free.

We use select animal by-products traditionally used in cosmetics for their positive skincare benefits, and because their vegan alternatives entail the use of non-biodegradable plastic or silicone.

We use Beeswax of the highest British Pharmacopeia purity standard (the highest purity)

We use Lanolin in some formulas. This is a safe and effective oil that comes from sheep’s oil glands. Sheep do not need to be killed or harmed to obtain it.

Some of our makeup brushes use animal hair for superior performance. The following brushes are synthetic and vegan: Buffing Brush, Powder Brush, Angled Eyebrow Brush, Spiral Mascara Brush.

Products that are entirely vegan

  • Intense Volume Mascara
  • Matte Mineral Foundation
  • Silk Touch Perfecting Powder
  • Silk Radiance Loose Powder
  • Sheer Balancing Foundation
  • Flawless Foundation
  • Radiance Tinted Moisturiser
  • Bare Cheek Gel Tint
  • Total Lift Off
  • Rosewater Tonic
  • Better Off
  • Skin Treat Moisturiser
  • Hydralift Eye Serum
  • Rose Dew
  • Radiance Restoring Rose Oil
  • Superglow Serum
  • Moisture Plus Lipstick
  • Matte Velvet Lipstick
  • Colour Rich Matte Liquid Lipstick
  • Sunstop
  • Skin Veil Primer & Perfector
  • Matte Miracle Primer
  • Hydrasmooth
  • Secret Light Serum Concealer
  • Blush Touch
  • Bare Blush / Bare Blush Light
  • Luminous Cream Shadow
  • Intense Cream Liner
  • Eye Velvet Matte Cream Eyeshadow
  • Eye Define Mineral Eyeshadow - both Matte, Shimmer and Demi Matte