The Chelsea Boutique


Visit our boutique for a life-enhancing adventure in beauty.

192 Pavilion Road
Sloane Square
London SW3 2BF

Telephone: 020 7259 9454
Email: [email protected]

We are open: Monday to Saturday 11am-6pm

Explore our award-winning British skincare and make-up with a dedicated professional make-up artist. Learn new techniques in a bespoke lesson, get ready for a special occasion with a stunning look, or pick up something new, that's naturally and beautifully you. 

Our aim is to make you feel comfortable in the hands of our makeup artists. We will listen carefully to your requirements and develop a completely personalised makeup look, enabling you to feel like the most confident, empowered and beautiful version of yourself.

Chelsea Studio FAQs


General FAQs

What is available in-store?

You can purchase our full range of skincare and makeup.

You can create a bespoke blend foundation and lipstick to get the perfect shade to enhance your natural beauty.

You can trial different colours with our expert artists, enjoy a professional makeover for a special event, or experience a transformative lesson to change up your look.

Do I need to book?

For shopping, simply drop-in at any time, we will be able to serve you, subject to availability of our artists.

At busy times, and especially on Saturdays, we recommend reserving your shopping experience ahead of time with a Makeup Playtime session (which is £50 redeemable against purchase) to avoid a wait.

For our makeovers and lessons, bookings are highly recommended at any tim.

How can I book?

You can book online any time here. If you'd prefer to talk to someone, feel free to call our team on 020 7259 9454 or email us at [email protected] To complete your booking we will need your name, email address and contact telephone number.

What happens if you are out of stock in the item I wanted to buy?

We will send it to you from our head office with free postage.

How are you staying covid-secure?

Read our latest covid-secure policies here.

Lessons FAQs

What days are your lessons available?

Subject to availability they can be booked on every day we are open.

Is there a look book where I select my look?

No, all our looks are bespoke. Before your lesson, you might want to moodboard (e.g. on Pinterest or Instagram) looks that you like to inspire the session, but this is not necessary. Our makeup artists not only show you how to apply makeup, but also use their experience and artistry to suggest options that suit your unique style.

What is the age limit for The Head Start?

The age limit is 18 but there are two pathways for the lesson depending on experience. Absolute Beginner is for teens who are only just starting to discover makeup, while Budding Expert is for those who love to experiment with makeup and have already quite advanced skills. 

Should I come to my lesson wearing makeup?

It’s totally up to you. We start each lesson with a cleanse, tone and prime so we are just as happy starting with skin that is cleansed or made up.

Can we use my own makeup from another brand in the lesson?

No, the terms of our insurance prevent us from using any products or tools other than our own.

I have mature skin. Are these lessons just for young people who can wear anything?

No. One of the many advantages of a bespoke lesson is that we don’t have set techniques and can tailor everything to you.

What is the best lesson for absolute beginners?

Other than The Head Start, we recommend The Ultimate Beauty Lesson for those who don’t feel very confident with makeup yet.

What is the best lesson for natural day makeup?

If you want to start from the ground up, choose The Ultimate Beauty Lesson. If you want new ideas but are already happy with the essentials, choose The Edit.

Can I bring a friend?

Ordinarily we would say yes in a heartbeat but currently due to Covid 19 this is not recommended. 

I have a wheelchair/baby buggy, can I bring this with me?

Yes! Our shop is step-free with buggy and wheelchair access, including our WC. We are baby- and child-friendly.

Are drinks provided?

Currently due to Covid 19 we regret we are unable to offer the usual complimentary refreshments of tea, coffee and water. 

Is payment needed to secure my booking?


What is your cancellation policy?

There is currently no cancellation charge.

What happens if I arrive late?

If you are more than 15 minutes late for your session we cannot guarantee to complete the service in full. Our team will discuss options with you.

Are your lessons redeemable against purchase?

Our Makeup Playtime experience redeemable against purchase.

Our makeup lessons and makeup services are not redeemable against purchase However when you enjoy the following lessons you can use a limited time discount of 15% off any product purchases made in store the same day: The Ultimate Beauty Lesson, The Master Class, The Head Start.

Bespoke Blending FAQs


How much does it cost?

A 1-1 Bespoke Blending Consultation with our makeup artist in-store at our Chelsea studio is free but we do recommend booking an appointment to avoid waiting. This includes a multi-day sample to take home and try if you are not sure. A full-size bespoke blend is £60 the first time you order, and whenever you need a top-up.

What happens in the consultation?

Our makeup artists will ask questions about your skin type and the look you want to achieve. They suggest some options for you to try, creating them on a palette right in front of you. They cleanse away any makeup you are wearing and test the sample on your face. Our lighting is specially designed to mimic natural daylight and ensure the most accurate match.

When you are happy with the blend, we hand blend a full size while you watch. There are no machines, only years of training, expertise and a passion for perfection. Every one of our team is professionally qualified with over 5 years’ experience.

If you choose a compact or mineral foundation, these are made at our London lab and delivered within 48 hours.

I’m nervous about taking my makeup off, can you do a bespoke blend using just a swatch on my hand?

The most natural match can, in our experience, only be found with testing on the skin of your face. For this reason, we only offer our satisfaction guarantee on bespoke blended foundation if you have tried the foundation on your face. Please be assured we are a friendly, judgement-free bunch of makeup artists who just want to help! Our boutique is quiet and private, not like a department store or hair salon. A private room is also available on request.

Can I reapply the rest of my makeup afterwards?

Once you’re happy with your foundation, and even if you’re not sure, we’ll make sure to help you with any finishing touches of additional make-up, so you walk out looking and feeling great. We use our own products; the terms of our insurance mean we can’t use your own makeup.

I don’t live in London, can I get a bespoke blend foundation or concealer?

Bespoke blending cannot be done at a distance, but we have a great range of beautiful ready to wear blends available to sample online, across all our formulas.

Purchase our foundation sample set (see Samples in the main menu) and redeem the cost against your first full size purchase.

Can I still get a bespoke foundation if I’m allergic to some ingredients?

Absolutely. Please just give us specific information about your concerns when you make your booking, such as ingredients you must avoid, so our recommendations in your consultation will exclude them.

If you are allergic to an ingredient commonly included in our formulations, we will consult with our lab team on the possibility of offering you a reformulated product without the offending ingredient.


How much does it cost?

This blending experience is free of charge and includes mini swatch samples to trial at home if desired. A full-size bespoke blend is £60 the first time you order, and whenever you need a top-up.

What kinds of lipstick can I choose from?

You can choose from tinted lip balms, frosted lipsticks, matte lipsticks, classic moisturising lipsticks, matte liquid lipsticks, cream and shimmer lip glosses. Often, we can blend across formulas depending on the effect you want, your makeup artist will guide you.

How long does it take?

The in-store consultation usually lasts approximately 30 minutes.

I don’t live in London, can I get a bespoke blend lipstick?

Creating a new colour is such a personal creative experience, we only offer it in store where you can trial options and give feedback. 

But you can recreate a discontinued favourite lip colour without coming into store. Find out more on our Recreate Discontinued Makeup page!

General Bespoke FAQs

What happens if I forget my bespoke blend?

We store your bespoke blend on file, so you don’t need to remember it. When you reorder online just put your name in the blend box. If there is any problem, we will contact you before sending.

What happens if I don’t like my blend when I get home?

FOUNDATION AND CONCEALER. If you are not satisfied with your bespoke blend foundation created and trialled in-store, we will re-match, exchange or refund you within 30 days.

LIPSTICK. We reserve the right to decline a refund or exchange for a unique product that was made to order following sampling and approval.

I want to start a beauty brand, can you make a lipstick line for me?

We do not currently offer White Label manufacturing services for brands.