The Chelsea Boutique


Visit our boutique for a life-enhancing adventure in beauty.

192 Pavilion Road
Sloane Square
London SW3 2BF

Telephone: 020 7259 9454
Email: [email protected]

We are open: Monday to Saturday 10am-6pm

Explore our award-winning British skincare and make-up with a dedicated professional make-up artist. Learn new techniques in a bespoke lesson, get ready for a special occasion with a stunning look, or pick up something new, that's naturally and beautifully you. 

Our aim is to make you feel comfortable in the hands of our makeup artists. We will listen carefully to your requirements and develop a completely personalised makeup look, enabling you to feel like the most confident, empowered and beautiful version of yourself.

Chelsea Studio FAQs


General FAQs

What is available in-store?

You can purchase our full range of skincare and makeup.

You can create a bespoke blend foundation and lipstick to get the perfect shade to enhance your natural beauty.

You can trial different colours with our expert artists, enjoy a professional makeover for a special event, or experience a transformative lesson to change up your look.

Do I need to book?

You don't need to book a session to visit our boutique, and we welcome drop-ins but depending on our availability you may need to wait to be served. If you want to plan your visit well in advance, we recommend Makeup Playtime, which is 30 mins and £50 redeemable against product purchase. If you would like to come at short notice, book a free 30 minute Same Day Appointment by calling 020 7259 9454 from 10am on the day of your visit. 

How can I book?

You can book online any time here. If you'd prefer to talk to someone, feel free to call our team on 020 7259 9454 or email us at [email protected] To complete your booking we will need your name, email address and contact telephone number.

What happens if you are out of stock in the item I wanted to buy?

We will send it to you from our head office with free postage.

Lessons FAQs

What days are your lessons available?

Subject to availability they can be booked on every day we are open.

Is there a look book where I select my look?

No, all our looks are bespoke. Before your lesson, you might want to moodboard (e.g. on Pinterest or Instagram) looks that you like to inspire the session, but this is not necessary. Our makeup artists not only show you how to apply makeup, but also use their experience and artistry to suggest options that suit your unique style.

What is the age limit for The Head Start?

The age limit is 18 but there are two pathways for the lesson depending on experience. Absolute Beginner is for teens who are only just starting to discover makeup, while Budding Expert is for those who love to experiment with makeup and have already quite advanced skills. 

Should I come to my lesson wearing makeup?

It’s totally up to you. We start each lesson with a cleanse, tone and prime so we are just as happy starting with skin that is cleansed or made up.

Can we use my own makeup from another brand in the lesson?

No, the terms of our insurance prevent us from using any products or tools other than our own.

I have mature skin. Are these lessons just for young people who can wear anything?

No. One of the many advantages of a bespoke lesson is that we don’t have set techniques and can tailor everything to you.

What is the best lesson for absolute beginners?

Other than The Head Start, we recommend The Ultimate Beauty Lesson (1 day look and 1 evening look) or The Bespoke Beauty Lesson (1 day look) for those who don’t feel very confident with makeup yet.

What is the best lesson for natural day makeup?

If you want to start from the ground up, choose The Ultimate Beauty Lesson. If you want new ideas but are already happy with the essentials, choose Makeup Playtime.

Can I bring a friend?

Absolutely. 1 friend is welcome to participate in your session – sometimes it’s really helpful to get a second opinion! 

I have a wheelchair/baby buggy, can I bring this with me?

Yes! Our shop is step-free with buggy and wheelchair access, including our WC. We are baby- and child-friendly.

Are drinks provided?

Yes, you are welcome to enjoy a filter coffee, tea, tisane or water.

Is payment needed to secure my booking?

For our makeup services - Light Makeup, Evening Eyes and Event Makeup - we ask for payment in advance to secure booking. This is due to a higher level of no-shows in recent years.

What is your cancellation policy?

There is currently no cancellation charge for lessons and complimentary sessions.

For any service paid for in advance, we will refund in full if we receive notification of cancellation by email or phone 6 hours or more before the appointment (a voicemail is accepted too, but social media messages are not).

What happens if I arrive late?

If you are more than 15 minutes late for your session we cannot guarantee to complete the service in full. Our team will discuss options with you.

Are your lessons redeemable against purchase?

Our Makeup Playtime experience redeemable against purchase.

Our makeup lessons and makeup services are not redeemable against purchase However when you enjoy the following lessons you can use a limited time discount of 15% off any product purchases made in store the same day: The Ultimate Beauty Lesson, The Master Class, The Head Start, The Bespoke Beauty Lesson, and the Virtual Makeup Lesson..