Make-Up That Lets Skin Be Skin
We meet a lot of people who dislike make-up, or who are wary of wearing make-up, because they think their skin will look 'cakey' and 'fake'.
Many people also worry that make-up makes their skin worse, or is "harsh" on their skin.
It doesn't have to be this way.
With smart formulating, and expert knowledge of how ingredients look on different skin types, we can achieve weightless, gentle, invisible and breathable makeup that enhances your natural beauty, and doesn't look, smell or feel like any makeup you've worn before.
When it's done right, natural makeup not only gives you a flawless complexion. It also protects and nourishes your skin, and gives you a huge confidence boost to “put your best face forward” every single day.
So how do we do it?
We offer 6 different foundations to cater for every skin type. There are fluid foundations, cream foundations and mineral powder foundations. You can choose a water-based makeup, silicone-based makeup, oil-based makeup or mineral makeup.
Many of these formulas can also be cross-blended to get the right balance of benefits for your needs.
There are lots of ready-to-wear shades to suit an inclusive range of skin tones.
And if you can't find a good match, our expert makeup artists can bespoke blend these shades to get the exact right mix to match your natural skin tone. No more makeup that's too orange, or too pink, or too ashen, just your own natural, beautiful complexion.
We make every formula in our very own London labs to the unique recipes developed by our founder Lynne Sanders. She has created them all with real women and real life in mind, distilling her over 40 years of experience into every drop.
As Lynne says “I create the makeup I want to wear myself, and which my customers ask for. It has to be comfortable, it has to be kind to skin, and it has to smell and feel luxurious. Above all I want makeup to be invisible on the skin, so it’s not a mask, but an enhancement of my real beauty.”
But with all this choice, how do you find the right one for you?
We've put together a handy guide.
Best Foundation for Normal to Dry Skin
Firm & Glow Foundation
This is a medium coverage base packed with moisturisers that create a dewy radiant finish.
Treat your skin to natural wonder Lanolin which locks moisture in, and pro collagen peptides that gently encourage your skin to produce more collagen, the ingredient that gives skin its youthful firmness.
Firm & Glow is the best place to start to enhance mature or slightly dull skin, with a light feel and a really natural finish.
If you want a glow, but are prone to breakouts, choose Sheer Balancing instead.
Best Foundation for Normal to Combination Skin
Sheer Balancing Foundation
This is a medium coverage oil-free formula that leaves skin looking fresh and even.
Its secret weapon is absorbent minerals and a skin-rebalancing protein that helps keep your natural oiliness in check, without looking dry or cracking on the skin at all.
Far from it, Sheer Balancing leaves skin looking and feeling comfortable and hydrated, but without overloading or blocking pores.
So you can get that gorgeous glow without the risk of instant breakouts.
Best Foundation for Natural-Looking Full Coverage
This is a full coverage, smoothing, oil-free formula that leaves skin looking perfectly even and photo-ready but doesn’t clog your skin and doesn’t cause breakouts.
If you’re worried that full coverage will look or feel heavy on skin, don’t be - Flawless is as light and breathable as all our foundations.
With hydrating hyaluronic acid and other oil-free moisturisers, this is great for all skin types, even skin that's on the dry side.
For super long wear performance, formulators need to use resins to literally 'stick' the product to your skin. This can distress skin if used frequently, so we choose not to use them. So if your skin is very oily, consider pairing Flawless Foundation with Matte Mineral Foundation (see below) for an ultra matte and even longer lasting finish.
Best Tinted Moisturiser
Radiance Tinted Moisturiser
More moisturiser than makeup, this light coverage hydrator and protector with SPF will even out skin tone and give your skin a wonderful glow.
With Coconut Oil to moisturise, it melts into skin for an invisibly enhanced finish.
Choose this if you want "no makeup makeup" and a very natural look.
Radiance Tinted Moisturiser is super on all skin types, but if you have oily skin, you may prefer Sheer Balancing Foundation as a tinted moisturiser alternative.
Best Foundation for Oily Skin
Weightless Cream Foundation
For the most effective and longest lasting coverage, choose this oil-free cream if you have oily skin. It won't cause breakouts, and has a simple, perfume-free formula, which is great considering oily skin can often be sensitive as well and suffer from acne and rosacea.
In a nifty lightweight mirrored compact with special case to keep the sponge clean, you build up the coverage of Weightless Cream Foundation on specific areas like a concealer which is great for patches of redness or other imperfections that worry you.
A lot of people might be concerned from the name that cream foundation will feel “heavy” or “gunky” - the reality of Weightless Cream Foundation is the total opposite! If you have an oily skin type, once it’s on neither you nor any one looking at you will are you’re wearing foundation!
Best Mineral Foundation
Matte Mineral Foundation
A lot of people choose Mineral Foundation because they have sensitive skin, oily skin or they just want a really simple, easy to use makeup.
Alternatively, they use it to add coverage over a base of fluid foundation.
If that sounds like you, then you should definitely try Matte Mineral Foundation!
It gives great coverage and absorbs sebum effectively but doesn’t show up on the skin. The results are flawless and shine-free!
If you have dry skin, don't worry about it looking too matte or visible on the skin, Matte Mineral Foundation is very forgiving.
It’s a great partner to any of our other foundations, to carry in your handbag for a quick touch up on the go. Or to wear over sunscreen for an active day out. It’s a Mineral Foundation for all skin types and for people of all ages.
Best Foundation for Sensitive Skin
If your sensitivity is linked with rosacea, and you have shine-prone, well hydrated skin, try Weightless Cream Foundation to effectively cover redness and give yourself total complexion confidence. Consider Matte Mineral Foundation as a partner in the summer months especially to stay matte.
If your rosacea is accompanied by dry patches, try instead Sheer Balancing Foundation, again partnered with Matte Mineral Foundation.
If you have active acne, choose Matte Mineral Foundation as your main product. Partner this with Skin Veil Perfector as a primer before you apply the powder. This will retexture and smooth a lot of imperfections leaving a more perfect canvas for the powder. Then the powder will add the coverage you need for an overall flawless, confidence boosting effect. Both products are oil free and really mild, so you know your makeup is caring for your skin.
Do your foundations contain SPF?
Radiance Tinted Moisturiser is our only formula with chemical sunscreen to provide broad spectrum protection estimated over SPF 20.
Why don't we use it more widely? We believe in giving you the freedom to layer the SPF of your choice that works best for your skin, rather than including it. Although SPF is an essential age-resisting tool, we want to give flexibility to those whose skin reacts badly to SPF or those who choose not to wear it on a daily basis
How do I find the best shade for me?
The best and quickest way is to have a free consultation in store in Chelsea. Our expert artists can match you very quickly and create a bespoke blend if needed. Samples are available to take away.
If you want to order online, and are not sure from looking at the swatches on the product pages, do take a look at our Shop By Look menu. There are lots of videos and looks, and we explain which foundation we used in each one.
If you'd like to try samples in relevant shades that you think might work for you, order our Foundation Sample Set.
The cost is fully redeemable against your next order, even if you choose not to order foundation.