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Chelsea In Bloom Festival 2022


Chelsea in Bloom is the world-class floral art show and London’s largest free flower festival which happens in our neighbourhood every May.

In association with the Royal Horticultural Society (RHS), the event extends the Chelsea Flower Show out into the local area, transforming the streets and shops all around.

This year's theme of ‘British Icons’ - honouring the Jubilee year - features exciting floral installations encapsulating the UK’s talent and character from across the fields of fashion, art, design, music, food, sport, literature and more.

About Our Display

We are celebrating Chelsea in Bloom’s 2022 British Icons theme with a floral display reflecting our passion for colour. Created by Moonflower of Cobham, the centrepiece of our display is a very British and irresistibly iconic red letterbox.

An imaginative set of postcards, which show British Icons re-imagined in vibrant new colours, link directly to the letterbox display and are being distributed from our boutique.

In-Store Exclusives - 23rd-28th May 2022 

  • Uncover your 2022 summer look with a complimentary 10-minute Instant Holiday Glow session with a Senior Artist
  • Be the first to wear 'Majesty', 'Grace' and 'Faith', NEW summery shades of our bestselling, award-winning Luminous Cream Shadow inspired by the Jubilee
  • Post a postcard in our very own red letterbox to enter our prize draw for your chance to win 1 of 6 gift vouchers worth £100
  • Receive your choice of lipstick as a gift with purchase worth £30 with any spend of £125 or more
  • Shop and save with a friend for both of you to enjoy 10% off all purchases
  • Enjoy complimentary refreshments

Chelsea in Bloom In-Store Exclusives - Terms & Conditions
Prize Draw. Enter by filling out your contact details on a limited edition postcard distributed by hand from our boutique at 192 Pavilion Road during 23rd-28th May only. This will subscribe you to our newsletter and enter into the prize draw. There are 6 prizes available, and 1 will be selected each day out of the previous day's entrants. The daily winner will be selected at random, contacted via email, and announced on @cosmeticsalacarte Instagram Stories. By completing your details, you consent to subscribe our email newsletter. You can unsubscribe at any time. Your personal data will be kept confidential and not shared with any third parties. The £100 gift voucher prize will have 1 year validity and may be redeemed against your choice of products and services, both in-store and online, but may not be used in conjunction with other offers such as discounts.

Congratulations to the winners:

  • Winner Day 1 - Kate Goodwin @kate_in_london
  • Winner Day 2 - Katie Brigstock @styleyourspaces
  • Winner Day 3 - Susannah Jones
  • Winner Day 4 - Eleanor Kenrick
  • Winner Day 5 - Cleopatra Mylonas
  • Winner Day 6 - Amita Shah
Gift With Purchase. With a qualifying spend you will be invited to select a lipstick gift in a shade of your choice from our ready to wear collection only, subject to stock available at the boutique on the day, RRP £30. One gift per customer per day. A qualifying spend is of £125 value including VAT, but net of any promotional discounts. This will apply to in-person purchases only.
Friend Discount. When you shop in-person with a friend during 23rd-28th May, both transactions will attract a 10% discount. This will only apply if both you and your friend make a purchase. This is not valid in conjunction with any other discount.