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How To Shape Beautiful Brows

Discover how beautifully defined brows transform your face. Explore Brow Design pomade and Precision Brow Pencil - essential tools for structure, balance, and natural elegance - along with tips from our makeup artists.

Beautiful brows are more than a passing trend; they’re the quiet architecture of the face.

A well-shaped brow frames the eyes, balances features, and creates symmetry that makes the whole face appear more harmonious.

Scientific research confirms this. One study showed that eyebrows are critical to facial recognition - more important than the eyes themselves in some cases.

Another study showed that facial contrast - including the contrast around brows, eyes and lips - strongly affects perceptions of youth and balance; faces with higher contrast are seen as younger across ethnicities.

With age, aspects of facial contrast (especially around eyebrows and eyes) tend to decline. Hormonal changes also thin brows over time. Subtle, well-applied makeup can restore soft fullness and enhance contrast, renewing the impression of vitality.

In other words: beautiful brows don’t just complete your look - they define it.

How To Shape Beautiful Brows

The most flattering shape follows timeless principles of proportion that work for most people. The picture here shows you how to achieve the best results.

  1. Start Identify a line from the edge of your nose straight upward - this is where your brow should begin. Starting at this point opens the face and creates balance.
  2. Arch. Imagine a line running from the nose through the centre of the eyelid. Where it meets the brow is your natural arch, the key to creating lift and structure.
  3. End. Trace a line from the nose to the outer corner of the eye. This marks where your brow should ideally finish. This placement frames and elongates the eyes beautifully.

Application Tips From The Professionals

Our makeup artists share these nifty pointers that can make brow makeup a lot easier.

Precision Brow Pencil

Our Precision Brow Pencil has a fine tip for precise hair-like strokes and a built in grooming brush to blend everything out evenly.

Enriched with Vitamins C and E it applies in seconds and will stay in place for up to 10 hours.

It's available in 2 shades to suit most hair colours.

Pick A Brow Pencil If...

You want the most effortless, speediest brow makeup.

You have some natural brows but want to extend what you have and fill in a few gaps.

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Brow Design

Our Brow Design is a pomade that tints the hair from root to tip, while sculpting and taming the hairs into a flattering shape.

Each pot comes with a mini angled brush to apply and a mini spoolie to comb the product through for the most natural finish. 

The long-wear, smudge-proof and light formula is sheer, buildable and easy to use and available in 5 shades for all hair colours.

Pick A Brow Pomade If...

You have grey and light hair or very sparse brows, as the smooth gel-creme will fill and volumise very effectively, while never looking overdone.

You want a dual use product that doubles up as a neutral crease-defining eyeshadow.

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Get Personalised Help & Advice

Of course, these are general guidelines and will always be slightly different on each face, so if in doubt then come and see us at the boutique first. Brows form a part of creating a full look in The Bespoke Beauty Lesson.

Also feel free to drop in for a free 5-Minute Style session focused on Beautiful Brows, if our artists are available!

If you have statement brows naturally, and don't know where to start, we do recommend one visit to a brow professional – whether tweezing, threading, waxing - to create a perfect shape for you that you can maintain at home.

When maintaining them at home the main rule to follow is: Don’t over-pluck! Use tweezers to remove any rogue hairs but stay away from tweezing any that are part of the main brow, as these may not grow back.

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